Most business owners are making deadly marketing mistakes… and don’t even know it.

Everything you’ve ever learned about generating leads and growing your business is wrong. Everything you’ve ever heard, everything you’ve ever tried, and everything you’ve ever done — it’s all wrong. Trevor Crane and John North reveal strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition.

John North is a 2 Time #1 International Bestselling author. In his book: “Everything You Know About Marketing is Wrong”, John teaches you a system for marketing your business… to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you… at anytime, anywhere or at any price.

John North is a versatile and well-rounded entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management.

He currently holds a number of titles, including CEO of Evolve Systems Group, Associate Diploma in Business (Accounting) and Fellow of the Institute of Public Accountants.

John’s passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded amongst his peers as very innovative and highly creative in his approach.

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