CASE STUDY: How A Speaker Became 7-Figure-Earner Using The Bestseller Big Business Method

Featured herein is one of our awesome Bestseller Big Business Mentoring clients.

Please pay close attention to what you find in this document.

You can copy it for your own success.

 

One of the things that I love the most about running my business is being able to test out new things quickly.

 

The fact that you can use a “book” to pour rocket-fuel on your marketing campaigns, makes it just about the most powerful marketing tool in your tool-box.

In today’s case-study I want to give you an extremely detailed inside look at a promotion that we just completed for a client of mine, Steven Napolitan.

My focus for the last few years has been almost exclusively on building our Bestseller Academy and our supporting Bestseller Publishing Team.

This admittedly “obsessive” focus, was to setup:

  • A way that every-single-clientcan win…  get their book done, published, make it a #1, and build a big business behind it… (almost “in-spite” of themselves, because we have all the work done for them already) but, was also a way to:
  • Build our company’s recurring income

WHAT’S BETTER THAN A WIN / WIN?

Steve’s promotion did just that for him.

Not for me to meet, “MY” goals. But, for Steve to build the business that he wanted.

How cool is that?!?

One of the hardest parts about Writing A Book, is the “perception” that in order to grow a solid “recurring-revenue” business, you usually have to sacrifice a ton of time, and the instant“now income” that you could have made, if you hadn’t been focusing on your book.

What most people don’t know, is that you don’t have to only have one-or-the-other.

In fact, done correctly, the creation of your book (the entire process) should FUEL your business growth. “There is no better time for you to write your book, than in the middle of your CURRENT busy, daily life.”

The benefits of leveraging YOUR NEW BOOK, and using it to help you grow your personal brand will help your: “speaking” business, and your “on-line automatic monthly income” business.

Will it take a little work?

Of course. However, it’s not nearly as much as you might think, and the benefits are totally worth the trade off.

But… What if you could have both?

In this case study, I’ll show you how Steve did it with his book, and his promotion,and how you can do the same.

Today I want to tell you the story of The Bestseller Big Business Method or, what we call “BBB” with our internal team – and how I fell in love with this style of branding and marketing.

Here’s What We’re Going to Cover in This Case Study:

  • Where Steve Started
  • His goals with his book
  • How he got his book written – FAST
  • How he made sure he wrote the RIGHT book
  • What his Sales Funnels & Promotions look like
  • The results he’s gotten since he started writing his book
  • What we learned and the next steps

LET’S DIVE IN AND GET STARTED!

Where Steve Started:

I met Steve through my wife years ago.

Before we got married, she was participating (or speaking… I can’t remember) at an event in the Bay area in California.

Steve and I hit it off immediately. He was at the event to learn how to improve as a professional speaker and how to grow his training and coaching business.

In the years that followed we stayed in touch and I got to see Steve win…and sometimes lose…in his business. About 5 years ago, he and I started talking about how he should have a book,and how powerful it could be to grow his business.  About 2 1/2 years ago he finally “started” his book.​

But, one thing or another, always got in the way of Steve following through and getting it done.

Sometimes, it was because he was too busy being successful, and didn’t think he had time to put his book together.

Other times, it was because he was too busy struggling, and didn’t have time to put his book together.​

Finally, after seeing the successes we were having using our newly published books to grow our business (that’s me, my wife, my clients, and even my 7 year old daughter), Steve called me up and said enough-was-enough, and he hired me.

Maybe he didn’t ask for my help before because he wasn’t ready. Or, maybe it’s because we were friends, and he didn’t want to ask for my help… but either way, he was sick of seeing how cool it was to have a book.  According to him he was, “extremely frustrated” that he’d not yet gotten it done, even though he’d been thinking about it, and talking about it for years​.

His Goals with his Book:

His goals were simple. Having recently gone through a particularly difficult business transformation…

(That’s sideways-talk for – he had his ass-handed to him, and had to virtually start-over from scratch).

...More talks. More money. More marketing.

He wanted better branding and marketing so he could book more talks, and he wanted to make more sales on the back-end of his presentations.

He wasn’t really sure how a book could help him do all of that.

That’s why he asked for my help​.

But then the first thing he told me was how busy he was, and how he didn’t have the extra time it would take to write a book.

I assured him, that when he followed my system step-by-step, that he’d most likely get his book done in less than 24 hours.

He said, “24 hours?”

“You’ve got to be kidding me… HOW is that possible?”

I replied, “Trust me”.

How he Got His Book Written – FAST:

At one point in the process, Steve called me up, concerned that we weren’t going to meet our dead lines.

Here’s a little cut-and-paste from a texting-chat I just now had with Steve, about this very part of the story…

He said, “Brother, for me the biggest part was that you made it step-by-step to get my book done. Paint by numbers. Remember, I even called you and said, “Bro, I don’t feel I’m doing enough.” You said, “Did you do your homework this week?” I said “yes” and you said “Okay, great. You’re done for the week.” I’m still blown-away that we finished on time, and most importantly, the process didn’t take away from my business, or my family time.”

Here’s how we did it:

We created a crystal-clear STRATEGY first. (I’m going to include a little diagram inside this report that outlines the simple steps we took).

Once we got clear about WHO he was actually writing this book for, WHAT he wanted itto be about, (and more importantly) what THEY wanted the book to teach them…

…The rest became easy.

The next thing we did was STRUCTURE the content of the book, as if Steve was going to teach a class, and help someone step-by-step through the process.

We also decided that the fastest and most efficient way for Steve to get the content of his bookout, was to teach it. (Big surprise, he is a speaker…)

We decided he’d give-away a FREE Tele-class, and invite everyone from his list…and his social media… to attend LIVE. Steve knew that he’d be more in-the-zone in front of a live audience.

So he ripped it!

It was a six-part series, he planned to give away as a “bonus” for anyone who bought the book.

(Once it was done, however, he thought it was so good, that he now sells it for $297!)

But better than that…he got the content done for his book!

The next steps were to get it transcribed, and have a few editors help him review and improve the content. Add a few stories, give it a flow and that was a wrap.

Here’s What Most People Think…

That if you’re going to write a book, that you need to do it yourself.

NOTHING IS FURTHER FROM THE TRUTH.

Think of building a house. How would you do it?

Would you go down to the Home Depot, and buy some wood, and some nails, and swinging a hammer? (Maybe if it was a fort in the back yard, or a dog-house, or a bird house).… But YOUR house? I doubt it.

Think of how many people are involved in building a house.

There’s an architect, who designs it and makes sure it’s up to code – which varies, depending on where you build. A general contractor -who is brought in to oversee the entire job. Then he(she) brings in… how many others?

Let’s see… a concrete guy. An electrician. A plumber. A roofer. A painter. Someone to put in the carpet, or tile. Someone to hang the granite counter tops. A landscape artist. Someone to lay the sod. And how many countless others?

I know when I hired a roofer recently, they brought a whole team of about 8-10 guys.

Why people think they should have to learn, and master all of the parts of PLANNING and WRITING and MARKETING and EDITING and FORMATTING and MONETIZING their book is ridiculous.

Is it “possible” for you to build a house on your own?

Sure.

But who the hell has the time for that?

When Steve chose to create his book, OUT-LOUD, and publicly talk about his book DURING it’s creation, he was building BUZZ and excitement, and he got attention from people who started to want and crave not just Steve’s book, but they wanted to get themselves some STEVE!!!

Here’s another little cut-and-paste from our text-chat tonight:

“Trevor, I’d already started getting some traction in my business. What the book gave me was more credentials for speaking. Remember, I even had that client send me $5k just to hold a space for 2 months later, because they were worried I wouldn’t have time for them, after they heard I became a best selling author. Crazy! Brother, I can’t thank you enough, and for being my book-mentor, and helping me leverage this into my 100K+/month business.

Awe shucks… I’m blushing.

How Steve Made-Sure he wrote the RIGHT book:

This is going to sound to simple…

…He asked.

Steve has an award-winning marketer, and one of his secrets-to-success is something he calls his survey-to-success.

Steve doesn’t “guess” what his market wants.

He “knows.” Because he asks them. And you should too.

(I’m not going to over complicate this, by going into more details here, but Steve double and triple checked with his audience to find out not just what they “wanted” but what they “didn’t want.”

It’s powerful stuff.

What did his Sales Funnels & Promotions Look Like?

Well, good for you, we captured some screenshots of the Pre-Launch of his book, when it became a #1 bestseller. (see below)

And by the way, I’m going to fit this little nugget in here, even though this is not this Case Study is about… but if you came this far, and you’re reading these words, then you deserve to know this:

A “Pre-Launch” means you “sell” your book before it’s published. You can, and often times should do this before you even write your book.

Now maybe you’re thinking something like, “Say…. WHAT…. Trevor? How can I do that?”

My friend, you may or may not be aware of this marketing method.

How about we look at some pretty big and awesome companies out there and see if we find any patterns.

Let’s take Apple for example.

Do they regularly announce the next big thing, before it’s even made? How about the iWatch? Or the new iPhone 800 – or whatever number they are on by the time you read this0

.Apple calls it a “leak.”

There is an entire strategy of “leaking” their next new technology, often times YEARS before it’s available.

Then, there’s usually a big buzz about the release-date, and people can pre-order and buy the newest gadget… like a solid-gold-iWatch. And people LINE-UP-AROUND-THE-BLOCK to get there first.

Hallelujah!

Look ladies and gentlemen… model what we know already works.

Let’s look at one more, Tesla.

At the time I’m writing this, approximately 400,000 thousand people have pre-ordered their new Tesla. To the tune of a $1,000 deposit each. Due to be delivered approximately 18 to 24 months later.

(Do a little math on that one.)

Not bad for a pre-launch.

So the short answer is “YES”. You can Pre-Launch your book. You can even “Partner” with another multi-billion-dollar little company called, Amazon, and they’ll even help you sell it. They will do FREE-MARKETING-FOR-YOU. They will collect the $, pay you your royalty, and deliver your book when the time comes

Thank you, Jesus.

The Results Steve Got Since He Started Writing His Book?

Well, we’ve done a pretty good job covering his results in here so far, but not too long ago, Mr.Steven Napolitan had to start-over-from-nothing.

Today, his book helps feed his speaking business – and his speaking business feeds his coaching and training company – which delivers live and virtual products and services to his clients around the globe.​

He’s broken the $100K/month club. He gets to hand-pick the best speaking gigs, the best partners, and the best clients.

Plus, he’s a full-time father and husband, and was bragging to me the other day, that he’s making more money than he’s ever made, and he’s spending less time working, and more time with his family, and doing things he loves.

Now that’s sexy.

What We Learned and The Next Steps:

Look… if Steve can do it, you can do it. We’ve had HUNDREDS of people follow the step-by-step process of: WRITING their book. MARKETING their book and learning to MONETIZE it so you can leave a legacy, or make a difference, or fill up your bank account, or take care of your family, or your grandma, or your neighbor’s cats… whatever you are in to.

And, let’s face it… I’m not that special. Nobody accuses me of being the brightest crayon in the box. I’m the son of a horseshoer. I grew up so broke, the public school-system had to pay for my school lunch. In my adult life, while I’ve had my successes, I’ve also lost everything. Twice.

If I can do it, you can teach a cat to do it.

In 2015 alone, my wife, my 7 year old daughter, and I published 7 #1 International Bestselling books. We more than tripled our income. We take more vacations. We help more people.

We are making a bigger and better impact in the world, and in our communities.

 

My daughter is now 9 years old. She’s a 3-time #1 bestselling author, and has 4 books on the way.

What did we learn?

If we can do it—you can do it.

What should you do next?

Reach out, and ask for our help.

Right now, we have a program that will work for pretty-much anyone.

My goal is to help as many people as I can to LIVE their legacy…

The best time for you to write your book is NOW, in the middle of your busy life.

If you’re ready to finally get your book done, and use it to add an extra 6-7 figures behind it, then I’ll give you a link to schedule a complimentary 15 minute call with me personally:

But one way or another, get your damned book done.

Don’t go it alone. It’s too hard.

And it takes too long.

Life is short.

Time is precious.

Let us help you, and you can make the most of the time you have left.

Thanks so much for reading this case study about Steve Napolitan. We hope you enjoyed it, we hope that you learned something and mostly we hope that you were inspired to take action.

Be Great!

-Trevor

PS – If you’re ready to finally get your book done, here’s a link to schedule a complimentary 15 minute call with me personally:

PPS – At the bottom of this document are some Facebook posts that Steve used to promote his book and create excitement when it went to #1 in only 24hours.

Notice how simple each of these posts are.

Notice the language and the strategy behind each post. Notice that they seem positive and celebratory, and that they make the reader feel-good about Steve and what he’s up to.

We took screenshots of a series of Steve’s Facebook posts from the moment this book became a #1 bestseller, to the time we made this document.

Please use what you find here as a guide.

Model them. Copy them. Create something even better!

Use these examples to help you make similar posts to share your BOOK, and the things that are MOST important to you.

But above all, take action!

I look forward to meeting you personally.

I REALLY have to go now though….ENJOY!

– Trevor

Trevor posting and promoting Steve during his launch:

Steve’s Promotional Partners posting about his book during his launch:

Steve posting “Celebration Videos” and thanking people during his launch. (A copy of these videos are in your BBB Bestseller Academy membership site, so you can model them.)

More new friends and Promotional partners:

More Celebration Posts & Screenshots “Following” his bestseller campaign: (NOTE: It’s even MORE important to say THANK YOU and CELEBRATE your achievement, after you hit #1.)

The Marketing & Monetization Doesn’t Stop…Steve continues to offer new products and programs to help his clients.

Followup Posts:

New “Media” and Steve as being featured in an online magazine:

Other people posting on FB about Steve’s talk:

Use your new #1 bestseller status in all of your marketing. (This example is a video that “someone else” is using to promote the event.)

Here’s an example of how you can design a course behind your book.(Take from Steve’s course: www.clientcapturecourse.com)

See the love that Steve gets from his clients posting on his FB Page:

We hope you got value from this case study.

Remember, Steve’s success is not unique.

But it did take action.

Also, here is the necessary, Earnings Disclaimer:

Every effort has been made to accurately represent the skills, concepts, ideas, techniques and know-how offered by Trevor Crane and Step Up Strategies. There is no guarantee that you will earn any money using the techniques and ideas in these materials. In fact, I can guarantee that most people won’t make any money with the information we share in this document, because most people won’t do anything with it.

Examples in these materials are not to be interpreted as a promise or guarantee of earnings.Earning potential is entirely dependent on the person using our product, ideas and techniques.We do not purport this as a get rich scheme. If you work hard, and never quit… you’ll probably be a lot better off than where you are. Or not, as the case may be.

Here’s one last chance, if you’re serious about taking action now.

But if you’re not ready -please don’t call. It will be a waste of your time, and mine. If you’re ready to “get jiggy with it”as Mr. Will Smith might say…

Then here’s a link to schedule your complimentary 15 minute call with me personally:

Talk soon,

-Trevor

Learn How To Write A Book & Grow Your Business: